Stream & download platform
Responsible for and involved in the ideology, production and execution.
Mediums: Responsive on desktop, tablet, including native application.
• Established purpose to evaluate market strategy and opportunity .
• Produced competitor analysis, derived analytics and quantitative data into concrete initiatives that drove conversion.
• Directed and collaborated with cross functional partners to produce data driven framework and user flows.
• Managed creative timelines and workflow to encompass global scope and consistency.
• Merged cross functional platforms and principles to develop a cohesive end-to-end user experience.
• Programs used: Photoshop, Illustrator, Lightroom, Sketch, XD, Zeplin, Atom, and backend logic programs.