Art Director

Stream & download platform  

Responsible for and involved in the ideology, production and execution.

Mediums: Responsive on desktop, tablet, including native application.


•    Established purpose to evaluate market strategy and opportunity . 

•    Produced competitor analysis, derived analytics and quantitative data into concrete initiatives that drove conversion. 

•    Directed and collaborated with cross functional partners to produce data driven framework and user flows.

•    Managed creative timelines and workflow to encompass global scope and consistency. 

•    Merged cross functional platforms and principles to develop a cohesive end-to-end user experience. 

•    Programs used: Photoshop, Illustrator, Lightroom, Sketch, XD, Zeplin, Atom, and backend logic programs.