Case Studies
Bloomingdale's Case Studie
Bloomingdale's Case Studie
Bloomingdale's Case Studie
Project Objective
Streamline post-purchase customers experience for Macys and Bloomingdale’s website by integrating
Design Approach
Streamline post-purchase customers experience for Macys and Bloomingdale’s website by integrating
User Problem
Leverages qualitative and quantitative data to inform design decisions, ensuring user needs and behaviors are central. This approach creates solutions that are innovative and grounded in real user insights
User Problem
Leverages qualitative and quantitative data to inform design decisions, ensuring user needs and behaviors are central. This approach creates solutions that are innovative and grounded in real user insights
Primary KPI
lead product design by integrating deep user understanding, cutting-edge technology, and strategic foresight to craft innovative solutions that inspire engagement and shape the evolution of user experience.
Primary KPI
lead product design by integrating deep user understanding, cutting-edge technology, and strategic foresight to craft innovative solutions that inspire engagement and shape the evolution of user experience.
Hypothesis
Crafting unique brand identities aand experiences that resonate with users ensuring every touchpoint reflects your brand's essence. User needs that align with bussiness objectives resulting in logarithmic value
Hypothesis
Crafting unique brand identities aand experiences that resonate with users ensuring every touchpoint reflects your brand's essence. User needs that align with bussiness objectives resulting in logarithmic value
Solution
I leverage Agile design methodologies to accelerate iterative development and foster interdisciplinary collaboration, transforming user insights into elegant, adaptable solutions that respond effectively to evolving requirements.
Solution
I leverage Agile design methodologies to accelerate iterative development and foster interdisciplinary collaboration, transforming user insights into elegant, adaptable solutions that respond effectively to evolving requirements.
Design Principles
Customer-Centric
Balance Brand and Utility
Design for the Full Lifecycle
Data-Informed, Not Data-Blind
Accessibility and Inclusion as Defaults
Business Alignment with Measurable Impact
