Resume
I am a results-driven professional with a demonstrated track record in design. I have over 9 years of experience producing user centric solutions with 4 years experience managing best in class creative teams for Fortune 500 companies.
As a creative leader, he uses an effective combination of analytical data to challenge convention while delivering on compelling user centric solutions. I led a series of responsive migrations and inceptions for such reputable brands as Louis Vuitton Moet Hennessy, Permira, Levi Strauss, Bloomingdale’s.
Macy's / Bloomingdale's
New York, April 2021 - Present
Lead UX Designer - Monetization: Checkout, Order Confirmation, Account, Post Purchase Experience
• Led the Monetization (Checkout, Payment, Account, PPE) domains in line of new and existing product life cycles.
• Supported Macy’s / Bloomingdale’s responsive site and native app migrations to Vue.js. and UOP.
• Merged cross functional platforms and principles to set a cohesive end-to-end customer experience.
• Partnered with product, design, systems, copy, research, analytic teams to support optimization loops, and mentored designers.
Williams-Sonoma Inc / Pottery Barn
San Francisco, CA, Feb 2018 - Present
Managing Senior Product Designer - Company Owed and Franchise (B2C + B2B)
• Supported leadership while directly managing and enabling a creative team of product designers.
• Maintained and extended responsive standards of eCommerce sites in CA, LAC, AMEA, APAC. .
• Determined and integrated Global Policy & Procedures for WSI Company Owned and Franchise partners.
• Developed creative processes and set responsive standards to encompass one home omni channel approach.
• Adapted and translated U.S. creative to accommodate global markets in support of new and existing business.
Levi Strauss & Co.
San Francisco, CA, July 2017 - Dec 2017 - (Contract)
Senior Product Designer, UX, UI
• Responsible for and involved in the Levi Strauss project Zen eCommerce global site migration.
• Directed and collaborated with Zen designers, product managers, engineers, and marketing teams.
• Merged cross functional platforms and principles to set a cohesive end-to-end customer experience.
• Actively participated in the design and production of new eCommerce sites from initial inception to launch.
• Developed and introduced creative standards to streamline processes and optimize productivity.
Permira
San Francisco, CA, Nov 2016 - April 2017
Lead Product Designer, UX
• Enabled and collaborated with a cross functional team of designers, product managers and engineers.
• Translated quantitative and qualitative data to determine user behaviors and emerging market trends.
• Curated and briefed photography requests in support of new and existing product lifecycles.
• Presented wireframes, user flows, prototypes and communicated rationale to leadership team.
• Contributed to a creative, supportive culture and mentored contracted and junior associates.
LVMH (LOUIS VUITTON MOET HENNESSY)
San Francisco, CA, Nov 2014 - Feb 2015 – (Contract)
Product Designer
• Supported the Creative Director and team on print and digital campaigns.
• Formulated end user solutions for Marc Jacobs, Elizabeth & James, and Formula X under Kendo LVMH.
• Collaborate with partners in product management and engineering to define problems and solutions.
• Created product illustrations, icons and textiles that enrich product experiences and reinforce concepts.
Fred Segal
Los Angeles, CA Jan 2012 - Feb 2013
Product Designer / Consultant
• Designed end user solutions and consulted for Design Director and Founder (Fred Segal “Conveyor”)
• Curated and briefed photography requests in support of new and existing product lifecycles.
• Presented wireframes, user flows, prototypes and communicated rationale to cross functional partners.
• Concepted and produced creatives for instore and digital initiatives in support of seasonal launches.