Resume
Product design leader with 14+ years driving enterprise platform, commerce, and AI transformation for global brands—turning fragmented, high-complexity systems into scalable products that grow revenue, reduce friction, and reclaim team capacity.
Capital One
New York, Dec 2025 – Present
Product Design Manager (B2B + B2C)
● Lead the strategic redesign of Juno's platform navigation and core information architecture, partnering with Product Management and Tech to unify a fragmented, multi-tenant structure into one scalable, cohesive experience.
● Design lead on associate testing and research synthesis for Juno (Associate-facing platform) and ClientView (Client-facing platform), shaping a centralized backlog that directly informs the product roadmap.
● Led the Nexus team in identifying, building, and integrating AI tools into daily workflows, increasing team efficiency by 15% and reclaiming 13% of team capacity for higher-value design work.
● Lead the Managers Cohort series and partner on Micro Demos and a structured Mentorship Series, scaling design craft, elevating team capability, and driving knowledge-sharing across the broader org.
Macy's / Bloomingdale's
New York, Feb 2018 – May 2021
Lead UX Designer - Monetization: Checkout, Order Confirmation, Account, Post Purchase Experience (B2C)
● Led design across high-value monetization domains—Checkout, Payments, Account, and post-purchase experiences—for responsive web and native apps.
● Directed a checkout simplification initiative (CXO Input Field Reduction) that drove ~$85.4M in annual revenue impact through a 0.5% lift in RPV, a 2.3% increase in Checkout-to-Order rate, a 22% reduction in cart-abandonment ("Back to Bag") rate, and a 15% reduction in checkout errors—while increasing checkout CSAT by 5% and helping Macy's reach a Top 1% ranking for Overall UX Performance in the Baymard Institute's 2024 UX Awards.
● Directed a Vue.js platform migration for Macy's and Bloomingdale's, establishing greater consistency across brands, channels, and customer journeys — for a dual platform strategy.
● Owned end-to-end design from discovery and prototyping through launch optimization, partnering with Product, Engineering, Research, Analytics, Content, and Design Systems.
● Led a cross-functional team through a research-backed, phased delivery strategy—aligning stakeholders on a feasible "parity plus" release while defining the long-term product vision.
New York Golf Center
New York, Mar 2025 – May 2025
Product Design Director — Consulting, (B2C)
● Engaged as Product Design Director to lead the company's transition to a modern commerce platform, owning design strategy and cross-functional execution for the WooCommerce-to-Shopify migration across online and in-store operations.
● Directed a systems integration effort with RDI, overseeing the mapping and synchronization of 25,000+ products, categories, inventory records, and customer accounts with Retail Pro to ensure operational continuity through launch.
● Set the design vision for navigation, mobile shopping, product discovery, and checkout, prioritizing the initiatives with the greatest impact on reducing friction and strengthening conversion and retention.
● Drove alignment across ownership, operations, merchandising, and technical partners on launch priorities, risk mitigation, and quality assurance—ensuring a smooth transition and stable post-launch performance.
Williams-Sonoma Inc / Pottery Barn
San Francisco, CA, Feb 2018 - May 2021
Manager, Head Product Designer - Company Owed and Franchise (B2C + B2B)
● Managed and enabled a team of product designers while partnering with leadership on global digital strategy, execution, and long-term talent development.
● Established responsive commerce standards across 4 global regions—North America, Latin America, EMEA, and APAC—for company-owned and franchise businesses.
● Created global policies, design processes, and omnichannel standards, adapting U.S. creative systems for international launches while balancing brand integrity, localization, and operational scale.
Levi Strauss & Co.
San Francisco, CA, July 2017 - Dec 2017 - (Contract)
Senior Product Designer, UX, UI, (B2C)
● Led experience design within the global Project Zen commerce migration, partnering with design, product, engineering, and marketing from concept through launch.
● Introduced experience standards and repeatable design practices—including reusable UI patterns and documented interaction guidelines—while facilitating stakeholder workshops to align global and regional teams around a unified commerce experience.
Permira
San Francisco, CA, Nov 2016 - April 2017
Lead Product Designer, UX (B2B + B2C)
● Translated quantitative and qualitative insights into user flows, wireframes, and prototypes, and conducted competitive and heuristic analysis to inform design recommendations across portfolio company digital products.
● Mentored junior and contract designers while strengthening collaboration across product and engineering, establishing more consistent design review practices.
LVMH (LOUIS VUITTON MOET HENNESSY)
San Francisco, CA, Nov 2014 - Feb 2015 – (Contract)
Product Designer (B2C)
● Designed digital and campaign experiences for Marc Jacobs Beauty, Elizabeth and James, and Formula X within the LVMH portfolio, partnering with creative, product, and engineering teams to define problems and deliver cohesive customer-facing solutions.
● Adapted brand creative direction into digital UI systems, balancing distinct brand identities within a shared LVMH e-commerce framework.
Fred Segal
Los Angeles, CA Jan 2012 - Feb 2013
Product Designer / Consultant, (B2C)
● Designed customer-facing digital concepts and seasonal creative for Fred Segal Conveyor, from user flows and prototypes through presentation and production.
● Collaborated directly with brand and marketing stakeholders to translate seasonal campaign concepts into cohesive digital and in-store touchpoints.
Education
2010 - The Art Institutes of San Francisco, CA - Computer Science, BA
Extra Curricular Activities
Golf, Tennis, Museumes, UX Design Confrences, Exploring Coffee Shops In New York
14+
Years of expereince
7+
Enterprise & Startups Led
37
Websites + Apps launched